.At the launch of Astrid Andersen's brand-new line Stel, a discussion kept outside on a pier, The Street's 2002 track "Turn the Webpage" was actually blasting away from the stereo. It was a star-aligned, symbolic instant, because the London-trained professional is actually beginning a brand-new chapter in her style lifestyle, this time centering the work around herself.Andersen's much marvelled at name menswear brand was focused, vivid, and streetwise. With Stel, she described in a pre-show job interview, "I need to sit conveniently at the center of it possibly even more this time around due to the fact that now it is actually a women's wear and tear label, as well as it is actually extra about me and my personal referrals." Stel also demonstrates Andersen's advancement as a person. After ceasing her pipe, the developer moved back home to Jutland in the North of Denmark and possessed pair of kids. She's certainly not the person she was back then.Shifting gears in vogue is actually hard to carry out. Brands seem to tackle lives of their very own, as well as it's very easy to become pigeon-holed. Stel breaks with some of manner's conventions. The tag will definitely reveal in-season, so what exists are going to be offered for acquisition. At the same time, seasonality is actually less important in the Stel formula than significance. Assortments will certainly be actually determined by amount (01, 02, as well as 03 were actually displayed in Copenhagen), the idea being actually that you can intermingle parts throughout "times" both in your wardrobe and also on the selling flooring. Andersen finds no requirement for a well thought-out garment to become left just because the schedule webpages flip. "The direct translation of stel is body," she pointed out, yet it [refers more to] a foundational design in a form of commercial way it [additionally illustrates] a set of collectibles-- when you talk about a tea service, you would certainly call it a stel. For me, that was actually pretty a fascinating starting point in relations to the idea of creating both collectibles, yet also something that's a brand-new foundation." Having versions position on scaffold was actually fortuitous as it advises numerous metaphors. There is actually building and construction, which relates to creating a brand new label, and also the concept of support associates with her idea that outfits need to help you. Stel is, basically, a sort of mobile offering, however none along with the angularity of something like Legos or even stacked Mu00e6rsk shipping containers. Movement, firm, and also empowerment become part of Andersen's program. "When I talk about the company, I have this tagline: customizing that you can easily roller skate in, denim you may dance in, shirting you can easily journey in." Flexibility, pleasure, motion.